Joanna ColesExecutive producer, "The Bold Type"
Joanna Coles is the executive producer of "The Bold Type," a series inspired by her career. She was formerly the Chief Content Officer of Hearst Magazines and sits on the Board of Directors of Snap Inc, Blue Mistral, and Women Entrepreneurs New York City, an initiative to expand female entrepreneurship. She is launching Boudica, a content platform to connect women across corporate America.
What kinds of companies will be the most important?
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Companies that can guarantee good-quality food will be absolutely essential. I think food insecurity and water insecurity due to climate change are, unfortunately, inevitable. So companies producing efficient, good-quality food will be essential.
What will cause the biggest conflicts?More responses to What will cause the biggest conflicts?
What will we wear?
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I think we’ll wear much more intelligent, sustainable fabrics that work with our bodies. We will take for granted clothes that keep us at a consistent temperature and that adjust to us. I think they will be able to detect things like our blood pressure and our heartbeat, and they will be much more useful to us than they are now. The design industry has been really slow in thinking about tech and clothing. It’s not enough just to add a charger to a jacket.
How will we find love?
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I think that we will find love in the ways we’ve always found it—through family connections, through friends introducing each other, through work, and through much more sophisticated apps that are currently quite blunt instruments to connect people. But as the data collection on each of us becomes more sophisticated, we’ll become more like guided missiles for putting people together. I am very hopeful that if you don’t want to be on your own, you won’t have to be.
What kinds of stories will we tell?
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We will tell the stories that always keep us engaged, which are the great stories of passion, betrayal, war, love, family, and money.
How will we get information?
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I do think there will be huge advances in how we get information, including headphones and some form of eyewear. I think when you see how comfortable people have become wearing headphones almost all of the time, and what we’ve seen at Snap with the popularity of Spectacles, you can imagine that there will be many advances in facial and head wearables. And we’ll get much more information in our ears. It’s amazing to think that 20 years ago no one was wearing headphones—now we can’t leave the house without them. I think there will be much more information coming at us on our headphones. And the combination of glasses and headphones, or headphones and camera, will become the norm.
What forms of transportation will we use?
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I’m very curious about electric planes. I think that air travel is on the cusp of major disruption and I foresee much smaller airports with much smaller electric planes coming and going.
What will cities be like?
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I think the arrival of the driverless car is going to change how we think of cities and how we think of space in cities. The way we design cities has, for the most part, been based on organic expansion. That will change. I think data around how we use space will become more sophisticated, and as we have to save resources, cities are going to become much more eco-conscious, which actually I feel pretty hopeful about.
What technology will bring about the biggest change in society?
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I think biotech is going to produce enormous changes. I think [today] we have such a rudimentary understanding of how our brains and bodies work. We will have extraordinary leaps in how we begin to collect mass data on cancer, heart disease, and fertility. And I think there will be massive leaps in our understanding of fertility, offering women more control over when they decide to have children. It will be automatic for women in their late teens to freeze their eggs, and we will see new technology about that.
What’s your best prediction for the world in 50 years?More responses to What’s your best prediction for the world in 50 years?